E-commerce Marketing for Indian D2C Brands

We confirm COD orders on WhatsApp before dispatch and offer a small incentive for prepaid payment. High-risk pin codes and repeat refusers are flagged. Targeting is tightened toward audiences that usually accept deliveries. We also check ads and product pages, because over-promising is a common reason customers refuse the parcel at the door.

Most brands do better with both. Marketplaces bring customers who already trust the platform. Your website gives you margin, customer data and repeat business. The right split depends on your category, pricing and operations. We usually run both together, using pricing and website-only bundles so the two channels do not undercut each other.

There is no single right number. The ROAS you need depends on your gross margin, average order value, RTO rate and repeat rate. We first work out your break-even ROAS and then set targets above it. A lower ROAS can be fine for new customers if they come back and buy again.

Shopify is the platform we use most, and Zenspire Media is a Shopify Partner. We also work with WooCommerce, Magento and custom stacks. Whatever the platform, the basics are the same. Tracking has to be clean, the site has to be fast, and checkout has to work on budget phones and patchy mobile networks.

We pick creators whose audience matches your buyer, which is often more useful than a big follower count. They make honest reviews and try-ons, and with their permission we run that content as ads. Every creator gets a trackable link or code. All paid content follows ASCI disclosure rules.