Performance & Ads
Lead Generation Services for B2B and B2C Businesses
Our lead generation services cover the ads, the landing pages and instant WhatsApp follow-up. We judge the work by how many leads your sales team can actually close.
- Lead definition and scoring
- Ad campaigns
- Landing pages
- CRM integration
Office in Sector 115, Mohali · +91 70180 62319
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Qualified enquiries
What are lead generation services?
Lead generation services bring in enquiries from people who might buy from you. Online lead generation usually uses Google search ads, Meta lead ads, LinkedIn, landing pages, content and WhatsApp. A good lead generation company does more than collect names. It checks each lead against your ideal customer, sends it to your sales team quickly and tracks whether it turned into a sale.
Zenspire Media is a lead generation agency in Mohali working with real estate, education, healthcare, finance and B2B companies across India. For B2B lead generation we often use LinkedIn and Google Search. For real estate lead generation, Meta lead ads and click-to-WhatsApp work well alongside search. In each case we agree with your sales team what counts as qualified leads before any money is spent.
Tools and platforms we use
- Google Ads
- Meta Lead Ads
- LinkedIn Campaign Manager
- HubSpot
- Zoho CRM
- LeadSquared
- WhatsApp Business API
- Zapier
Why your business needs lead generation services
Cheap leads are easy to get. Leads who answer the phone, fit your customer profile and go on to buy are much harder. Real estate developers, schools, clinics, finance companies and B2B manufacturers across India tell us the same thing: lots of form fills, not enough sales. Our lead generation services are built to close that gap. It starts with a clear definition of a qualified lead that your marketing and sales teams both agree on.
We pick the channels that suit your buyers, such as Google Search, Meta lead ads, LinkedIn or content, and pair them with landing pages and forms that ask the right questions. Leads go straight into your CRM, get an instant WhatsApp or email reply and are scored, so your team calls the best ones first. Qualified leads and closed deals are then sent back to the ad platforms, so campaigns learn to find more people like your real customers.
Types of lead generation we offer
Pick one or combine them. We will tell you which ones matter most for your business.
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Google search lead generation
Search campaigns aimed at people already looking for your service, with call and form assets.
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Meta lead ads
Instant forms and click-to-WhatsApp ads with qualifying questions to filter casual clicks.
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LinkedIn lead generation
Lead gen forms and sponsored content aimed at job titles, industries and company sizes.
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Landing pages and funnels
Fast pages with a clear offer and forms that ask the right questions.
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Lead nurturing
WhatsApp, SMS and email follow-up for leads who are not ready to buy yet.
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CRM setup and lead scoring
Leads routed to Zoho, HubSpot or LeadSquared and scored so your team calls the best ones first.
What’s included in our lead generation services
Every plan is built around your goals. These are the parts most clients start with.
Lead definition and scoring
An agreed definition of a qualified lead, with scoring rules based on fit, intent and behaviour.
Ad campaigns
Google, Meta and LinkedIn campaigns chosen by where your buyers search and scroll.
Landing pages
Focused pages with a clear offer, trust signals and forms that filter out poor-fit enquiries.
CRM integration
Leads sent automatically into Zoho, HubSpot, LeadSquared, Salesforce or the system you already use.
Instant follow-up
WhatsApp, SMS and email replies within seconds, plus follow-up messages for leads not ready to buy.
Closed-loop reporting
Cost per qualified lead and cost per sale by channel, with results sent back to the ad platforms.
Want a plan for your business?
Our lead generation process
Four steps, with a named person on our side for each one.
- 01
Define
We agree with your sales team what a qualified lead is and how it will be measured.
- 02
Build
Landing pages, tracking, CRM routing and follow-up messages are set up before launch.
- 03
Launch
Campaigns go live on the chosen channels with controlled test budgets.
- 04
Refine
Weekly feedback from your sales team shapes targeting, forms and budget.
What to expect, month by month
An honest picture of how lead generation work usually moves.
- Month 1
Define and build
We agree the qualified lead definition, build landing pages, set up CRM routing and launch test campaigns.
- Months 2-3
Test channels
Audiences, forms and offers are tested. Your sales team marks leads as good or bad each week.
- Months 4-6
Improve quality
Feedback from sales goes back to the ad platforms, and budget moves to the channels that bring good leads.
- Month 6+
Scale and nurture
We raise budgets on what works and add nurture sequences for leads who need more time.
Lead Generation plans
Pick a starting point. We fine-tune the scope after the audit.
Starter
Small businesses that want a steady flow of enquiries from one channel.
- One ad channel, Google or Meta
- One landing page
- Instant WhatsApp or email reply
- CRM or Google Sheets integration
- Monthly cost-per-lead report
Growth
Businesses with a sales team that needs more good leads each month.
- Two or more ad channels
- Landing page A/B tests
- Lead scoring rules
- Offline conversion imports
- Weekly sales feedback review
Scale
B2B firms, developers and multi-city businesses with larger lead targets.
- Google, Meta and LinkedIn together
- Full CRM setup and routing by region
- Nurture sequences on WhatsApp and email
- Cost per sale reporting by channel
- Dedicated account lead
We quote lead generation after a short call and an audit. No setup fees and no long lock-in.
Why choose Zenspire for lead generation?
What you can expect from us, in plain terms.
Qualified lead agreed in writing
Before launch, your sales head and our team agree in writing on what counts as a good lead.
Replies within seconds
New leads get an automatic WhatsApp or email reply the moment they submit a form.
CRM connected from day one
Leads go straight into Zoho, HubSpot, LeadSquared or your own CRM, with the source of each lead recorded.
Sales feedback sent to the platforms
Leads your team marks as good or closed are fed back to Google and Meta to improve targeting.
No bought databases
Every lead comes from someone who responded to your campaign and agreed to be contacted.
Reports in cost per sale
We report cost per qualified lead and cost per closed sale by channel, alongside lead volume.
Agency, freelancer or in-house lead generation team?
How the three ways of getting lead generation team done compare.
| What you get | Freelancer | In-house hire | Zenspire Media |
|---|---|---|---|
| Lead generation team specialists on your account | One person | One or two hires | A team: strategist, lead generation team specialist, designer, analyst |
| Tools for lead generation team | Your cost | Your cost | Included in the fee |
| Time to get lead generation team started | Days | 1 to 3 months to hire | Within a week |
| Cover when someone is away | None | Limited | Always covered |
| Lead generation team reporting | Varies | Up to you | Monthly report and live dashboard |
| Other channels beyond lead generation team | Usually not | Needs more hires | Same team, same plan |
Benefits of hiring a lead generation agency
What changes for your business once the work is running.
Fewer wasted sales calls
Qualifying questions on the form save your sales team time on calls that go nowhere.
Faster response
An instant WhatsApp or email reply reaches leads while they are still interested.
Sales and marketing agree
Shared definitions and reports end the argument over lead quality.
Lower cost per sale
Platforms trained on closed deals find more buyers and fewer browsers.
Lead Generation for your industry
Every sector buys differently, so the lead generation plan changes with it.
- Real Estate Lead Generation
- Education & Coaching Lead Generation
- Healthcare & Clinics Lead Generation
- Hotels & Hospitality Lead Generation
- Restaurants & Cafés Lead Generation
- E-commerce & D2C Lead Generation
- SaaS & Technology Lead Generation
- Finance & Insurance Lead Generation
- Manufacturing & B2B Lead Generation
- Automobile Dealers Lead Generation
- Fashion & Beauty Lead Generation
- Fitness & Wellness Lead Generation
- Law Firms & Legal Lead Generation
- Travel & Tourism Lead Generation
- Interior Design & Architecture Lead Generation
- Jewellery Lead Generation
Services that work well with lead generation
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Performance Marketing
Buy leads and sales at a cost you set in advance.
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Email & WhatsApp Marketing
Our WhatsApp marketing services and email campaigns are opt-in only. We set up WhatsApp Business API and email flows for welcome messages, abandoned carts, order updates and offers. The goal is more repeat orders from customers who already know you, without spamming anyone.
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Conversion Rate Optimization
Our conversion rate optimization services study how visitors use your website, fix the points where they leave and test the changes, so more of your existing traffic turns into leads and orders.
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AI Marketing Automation
We build AI marketing automation: AI agents, chatbots and n8n or Zapier workflows that capture leads, update your CRM and send weekly reports on their own. Your team stops copying data between tools and spends more time on sales calls.
FAQs
Questions about lead generation services
Still unsure? Call +91 70180 62319 or message us on WhatsApp.
Do your lead generation services include lead lists or databases?
No. We do not sell or buy contact databases. Every lead we generate comes from a person who responded to your campaign and agreed to be contacted. This keeps you on the right side of data protection rules, including India's DPDP Act, and leads to far better conversations than cold lists.
What is a realistic cost per lead?
It varies a lot by industry, location and how you define a lead. A local service enquiry and a B2B enterprise lead cost very different amounts. We estimate a range after studying your market. Then we focus on cost per qualified lead and cost per sale, which matter more than the raw cost of a lead.
Which channels work best for B2B lead generation in India?
Google Search works well when buyers are actively looking for a solution. LinkedIn suits targeting by job title and company. Meta can work for reaching small business owners. Content, webinars and marketplaces such as IndiaMART also play a part. We choose the mix based on your deal size and who your buyer is.
How do you improve lead quality?
We add qualifying questions, use higher-intent campaign types, exclude poor-fit audiences and send CRM results back to the ad platforms. Feedback from your sales team is essential, so we set up a simple way for them to mark each lead as good or bad. That feedback drives most of our weekly changes.
Can you connect leads to our existing CRM?
In most cases, yes. We connect directly or through tools like Zapier or Make to common CRMs, including Zoho, HubSpot, LeadSquared, Salesforce and Freshsales. If you do not have a CRM yet, we can suggest one that fits your team size and set it up for you.
How quickly do lead generation services bring in leads?
Paid campaigns usually bring leads within the first week. The first month is about testing channels, audiences and forms. Lead quality and cost tend to improve steadily over the next two to three months, as feedback from your sales team shapes the campaigns.
Free strategy call
Talk to us about lead generation
Share your goals and budget. We will send a written plan with timelines, costs and the numbers we will report on.