Reputation & PR
PR Agency for Public Relations and Media Outreach
As a PR agency, we find the news in your business and pitch it to the journalists, editors and creators who cover your sector. Then we help you use that coverage on your website, in sales decks and on LinkedIn.
- Media relations
- Press releases
- Thought leadership
- Press meets and events
Office in Sector 115, Mohali · +91 70180 62319
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Get a free public relations (PR) proposal
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Press coverage, pitched properly
What is PR?
A PR agency helps a business get covered by the press, podcasts and creators without paying for an advert. The work starts with finding a real story in your business, such as a launch, new data or a founder with a clear view. The agency then writes pitches for specific journalists and follows up. Good PR services also prepare your spokespeople and handle incoming media requests.
Pitching is only part of it. A public relations agency also writes press releases, bylined articles and award entries, and plans press meets. The main difference between a PR firm and an ad agency is control. You pay for an advert and decide what it says. Earned coverage is decided by the journalist, which is why buyers tend to trust it more.
Tools and platforms we use
- Cision
- Muck Rack
- PR Newswire
- Business Wire
- Google Alerts
- Meltwater
Why your business needs PR
A good PR programme does not send the same press release to every newsroom in the country. It starts with a real story. That might be a product launch, a new piece of data, a founder with a clear opinion, a customer result or a community project. Zenspire Media is a PR agency in Mohali that helps you find those stories and write them for specific publications and beats. We then pitch them to journalists, editors, podcasters and creators in India and abroad.
Coverage should support your sales and marketing goals. We plan PR alongside your SEO, social media and paid campaigns. A feature article can earn a backlink, give your social team a post, go into a sales deck and sit on your website as proof. We also prepare spokespeople and handle incoming media requests. You get a clear log of what was pitched, where it was published and what traffic or enquiries it brought.
Types of public relations (PR) we offer
Pick one or combine them. We will tell you which ones matter most for your business.
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Media relations
Story pitches to national, regional-language and trade publications, written for each outlet and journalist.
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Press release distribution
Releases for launches, funding and partnerships, sent through PR Newswire or Business Wire and emailed to relevant reporters.
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Founder thought leadership
Bylined articles, expert quotes and LinkedIn posts written with your founders and senior team.
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Launch and event PR
Press meets, launch events and webinars, from the invite list to the follow-up after the day.
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Creator and podcast PR
Outreach to podcasters, newsletter writers and creators whose audience matches your buyers. Paid posts are always disclosed.
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Crisis communication
Holding statements, answers to media questions and spokesperson briefings when a story about your business breaks.
What’s included in our PR agency
Every plan is built around your goals. These are the parts most clients start with.
Media relations
Pitches to national, regional, trade and online publications, with a separate angle for each outlet and journalist.
Press releases
News-led releases for launches, funding, partnerships and milestones, sent through wire services and direct emails to reporters.
Thought leadership
Bylined articles, opinion pieces, expert quotes and LinkedIn posts written with your founders and senior team.
Press meets and events
Launch events, press conferences, webinars and panels, from the invite list to the follow-up after the day.
Creator and podcast outreach
Creators, podcasters and newsletter writers whose audiences match your buyers. Paid work is always disclosed.
Spokesperson preparation
Key messages, briefing notes and mock interviews so your team is ready for reporters and questions on stage.
Want a plan for your business?
Our public relations (PR) process
Four steps, with a named person on our side for each one.
- 01
Discovery
We learn about your business, buyers and goals, and review your past coverage and what competitors are getting.
- 02
Story planning
We write your key messages and a quarterly calendar of news angles.
- 03
Pitching
We contact the right journalists, set up interviews and send facts, photos and quotes when asked.
- 04
Reuse and reporting
We turn coverage into posts and sales material, then report placements, reach and referral traffic.
What to expect, month by month
An honest picture of how public relations (PR) work usually moves.
- Month 1
Stories and media list
We learn your business, write key messages, pick the first story angles and build a media list for your sector.
- Months 2-3
First pitches
Pitches go out to the right journalists. Interview and quote requests start to come in, though timing depends on each editor.
- Months 4-6
Regular placements
A steady flow of stories and follow-ups makes coverage more regular. Each placement is reused on your site, social and sales decks.
- Month 6+
Known spokespeople
Reporters who know your founders are more likely to ask them for comment. We plan the next quarter around launches and trends.
Public Relations (PR) plans
Three ways to start. Every plan can be adjusted after the first call.
Starter
Startups and small businesses with one launch or announcement to publicise.
- Story angle session and key messages
- One press release written and distributed
- Targeted pitching to a sector media list
- Coverage log with links and referral traffic
Growth
Businesses that want steady PR services each month across national and regional media.
- Monthly story calendar
- Media relations with national, regional and trade outlets
- Bylined articles and expert quotes for founders
- Spokesperson briefing notes
- Monthly report with backlinks and branded search trends
Scale
Brands that need a full PR firm across several markets, languages or events.
- Everything in Growth
- Press meets and launch events
- Creator and podcast outreach
- Crisis communication plan
- PR planned with your SEO, social and paid campaigns
The public relations (PR) fee depends on your market and goals. You get a written quote after a short call, with no setup fees.
Why choose Zenspire for public relations (PR)?
What you can expect from us, in plain terms.
Stories built from your business
We spend time finding real news angles before we pitch, so editors get something they can use.
Regional and trade media covered
We pitch national titles, regional-language papers and trade journals, based on where your buyers read.
PR linked to SEO and social
Every placement is reused for backlinks, social posts and sales material by the same in-house team.
Paid work clearly labelled
Sponsored articles and paid creator posts are always marked as paid.
A log of every pitch
You can see who we pitched, how they responded and where coverage appeared.
Honest advice on your story
We tell you which stories are likely to get picked up and which need more work before we pitch them.
Agency, freelancer or in-house public relations (PR) team?
An honest comparison to help you decide.
| What you get | Freelancer | In-house hire | Zenspire Media |
|---|---|---|---|
| Public relations (PR) team specialists on your account | One person | One or two hires | A team: strategist, public relations (PR) team specialist, designer, analyst |
| Tools for public relations (PR) team | Your cost | Your cost | Included in the fee |
| Time to get public relations (PR) team started | Days | 1 to 3 months to hire | Within a week |
| Cover when someone is away | None | Limited | Always covered |
| Public relations (PR) team reporting | Varies | Up to you | Monthly report and live dashboard |
| Other channels beyond public relations (PR) team | Usually not | Needs more hires | Same team, same plan |
Benefits of hiring a public relations (PR) agency
What changes for your business once the work is running.
Credibility from a third party
Buyers trust a journalist's article more than your own advert.
Better search presence
Mentions and links from news sites support your SEO and what people see when they search your name.
Founders reporters call
Regular commentary makes your leaders the people journalists contact for a view.
Proof for your sales team
Articles, quotes and awards give sales something to share with prospects.
Public Relations (PR) for your industry
We adapt the plan to how customers in your sector search and buy.
- Real Estate Public Relations (PR)
- Education & Coaching Public Relations (PR)
- Healthcare & Clinics Public Relations (PR)
- Hotels & Hospitality Public Relations (PR)
- Restaurants & Cafés Public Relations (PR)
- E-commerce & D2C Public Relations (PR)
- SaaS & Technology Public Relations (PR)
- Finance & Insurance Public Relations (PR)
- Manufacturing & B2B Public Relations (PR)
- Automobile Dealers Public Relations (PR)
- Fashion & Beauty Public Relations (PR)
- Fitness & Wellness Public Relations (PR)
- Law Firms & Legal Public Relations (PR)
- Travel & Tourism Public Relations (PR)
- Interior Design & Architecture Public Relations (PR)
- Jewellery Public Relations (PR)
Services that work well with public relations (PR)
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Online Reputation Management
Make sure people like what they find when they search your name.
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Influencer Marketing
Get trusted local creators talking about your brand.
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Content Writing
Explain what you sell well enough that people choose you.
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Branding & Brand Identity
Stand out on the shelf, the shopfront and the phone screen.
Can a PR agency guarantee media coverage?
No. Journalists decide what they publish, so no honest PR team can guarantee editorial coverage. What we can promise is a solid story, a well-researched media list, professional pitching and steady follow-up. Paid placements and advertorials are available as a separate option. We always label them as paid and never present them as earned coverage.
What makes a story newsworthy?
Journalists want something new that matters to their readers and is backed by evidence. That could be original data, a notable launch, an informed opinion that goes against the usual view, a human story or a link to a current trend. We look for these angles inside your business and turn routine updates into pitches an editor can use.
Do you work with regional and trade media?
Yes. National business papers are useful, but regional newspapers, Hindi and regional-language outlets and trade journals often reach buyers more directly. We build media lists that mix these outlet types based on who you sell to. Each pitch is written in the format and length the publication prefers.
How does PR connect with your other services?
Coverage helps SEO through mentions and links from trusted sites. It gives the social team ready content and improves what people see when they search your name. Since Zenspire Media runs SEO, social, ads and PR in-house, we plan launches across all of them. A product launch can get press, search, social and paid support in the same week.
How do you measure PR results?
We track the number of placements, the quality of each outlet, estimated reach, share of voice against competitors, referral traffic, backlinks and branded search trends. We do not use advertising value equivalency. Where possible, we connect coverage to website visits and enquiries using GA4 and your CRM, so you can see which articles brought leads.
What does a PR agency retainer cost?
Cost depends on how many announcements, markets, languages and events you need each month. A single launch is quoted as a project, while ongoing media relations runs as a monthly retainer. We quote after a short call, based on scope, and send a written proposal that lists the outlets we plan to target.
Free strategy call
Talk to us about public relations (PR)
Share your goals and budget. We will send a written plan with timelines, costs and the numbers we will report on.