Free proposal
Free proposal

Performance & Ads

Google Ads Agency for Leads and Online Sales

We are a Google Ads agency and Google Partner. We set up and manage Search, Performance Max, Shopping and YouTube campaigns, with conversion tracking fixed first and search terms cleaned up every week.

  • Account audit and rebuild
  • Search campaigns
  • Performance Max and Shopping
  • YouTube and Demand Gen

Office in Sector 115, Mohali · +91 70180 62319

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Google Ads and PPC

What are Google Ads?

A Google Ads agency sets up and runs your paid campaigns on Google Search, Shopping, YouTube, Display and Performance Max. Good Google Ads management services cover keyword research, account structure, ad copy, bidding, conversion tracking and weekly checks of the search terms your ads show for. The aim is simple. You want leads or sales at a cost your business can afford, and you want to see where every rupee went.

Zenspire Media is a Google Partner and PPC agency in Mohali. Each account is run by a Google Ads expert who reads your search terms report every week and reports to you monthly. Our PPC management services are charged as a fixed monthly fee. Ad spend is separate, and Google bills it to your own card. You own the account from day one and can see every change we make.

Google Ads (PPC) illustration
Performance & Ads

Tools and platforms we use

  • Google Ads
  • Google Ads Editor
  • Google Merchant Center
  • Google Tag Manager
  • Google Analytics 4
  • Keyword Planner
  • Looker Studio

Why your business needs Google Ads

Google Ads is often the fastest way to reach people who are already searching for what you sell. It is also an easy way to waste money. Broad match with no negative keywords, Performance Max left on autopilot, conversions that count page views and slow mobile landing pages show up in almost every account we audit. As a Google Ads agency and Google Partner, we build accounts that give Google's automation good data while keeping control of the settings that matter.

For lead generation, the focus is on search intent, tight keyword groups, call and WhatsApp assets and offline conversion imports. That way bidding learns from qualified leads instead of every form fill. For online stores, we run Shopping and Performance Max from a clean Merchant Center feed, with product margins guiding bids. YouTube and Demand Gen add reach where your category needs it. Every account gets a weekly search-term review, bid checks and a monthly report.

Types of Google Ads (PPC) we offer

Pick one or combine them. We will tell you which ones matter most for your business.

  • Search ads

    Text ads for high-intent searches, with call, location and sitelink assets.

  • Performance Max

    Goal-based campaigns across Google, with brand exclusions and audience signals set with care.

  • Shopping ads

    Product ads from a clean Merchant Center feed, with bids guided by product margins.

  • YouTube ads

    Video campaigns for reach, remarketing and demand, tracked through to conversions.

  • Demand Gen and Display

    Image and feed ads on Gmail, Discover and YouTube for remarketing and new audiences.

  • Call and lead ads

    Call-only campaigns and lead form assets for businesses that want phone or WhatsApp enquiries.

What’s included in our Google Ads agency

Every plan is built around your goals. These are the parts most clients start with.

Account audit and rebuild

Campaign structure, match types, negative keywords, bidding and conversion settings reviewed, and anything broken rebuilt.

Search campaigns

Keyword groups based on buyer intent, responsive search ads and call, sitelink and location assets.

Performance Max and Shopping

Feed fixes, asset groups, audience signals and product groups for online stores and lead generation.

YouTube and Demand Gen

Video and feed campaigns for reach and remarketing, with view and conversion tracking.

Conversion tracking

Google Tag Manager, enhanced conversions and offline imports so smart bidding learns from real results.

Weekly optimisation

Search-term review, negative keywords, bid and budget changes and ad tests every week.

Want a plan for your business?

Our Google Ads (PPC) process

Four steps, with a named person on our side for each one.

  1. 01

    Audit

    We check your account, tracking and landing pages to find wasted spend and missed searches.

  2. 02

    Rebuild

    Campaigns are restructured around buyer intent, with clean conversion data in place.

  3. 03

    Optimise

    Search terms, bids and ads are reviewed every week to keep cost per lead on target.

  4. 04

    Scale

    Budgets go up on campaigns that hold their cost, and new keywords and formats are tested.

What to expect, month by month

An honest picture of how Google Ads (PPC) work usually moves.

  1. Month 1

    Audit and rebuild

    We audit the account, fix conversion tracking, rebuild campaigns around intent and launch with a controlled budget.

  2. Months 2-3

    Learning period

    Smart bidding gathers data, while we cut wasted search terms and test ad copy every week.

  3. Months 4-6

    Lower cost per lead

    With cleaner data and negatives in place, cost per lead usually steadies and budget goes to the best campaigns.

  4. Month 6+

    Scale and expand

    We raise budgets on campaigns that hold their cost and test new formats such as YouTube or Demand Gen.

Google Ads (PPC) plans

Start small or go all in. Each plan can change later.

Starter

Local businesses starting with Google search ads on a modest budget.

  • Account setup or audit
  • Search campaigns with call assets
  • Conversion tracking in Tag Manager
  • Weekly search-term review
  • Monthly report
Get pricing
Most chosen

Growth

Businesses that need a Google Ads consultant to manage several campaign types.

  • Search, Performance Max and Shopping
  • Enhanced conversions and offline imports
  • Landing page recommendations
  • Ad copy tests every month
  • Monthly review call
Get pricing

Scale

High-spend accounts and online stores that want a Google Ads company for detailed account work.

  • All campaign types, including YouTube and Demand Gen
  • Merchant Center feed management
  • CRM-based value bidding
  • Weekly check-ins
  • Live Looker Studio dashboard
Get pricing

The Google Ads (PPC) fee depends on your market and goals. You get a written quote after a short call, with no setup fees.

Why choose Zenspire for Google Ads (PPC)?

What you can expect from us, in plain terms.

01

Conversion tracking set up before spending

Tag Manager, enhanced conversions and call tracking are checked before launch, so smart bidding learns from real leads.

02

You own the ad account

The account is in your business name and billed to your card. We only have manager access.

03

Weekly search-term cleanup

Every week we read the search terms report and add negative keywords to block irrelevant searches.

04

Offline and WhatsApp leads imported

Qualified leads and closed sales from your CRM go back to Google, so bidding learns what a good lead is.

05

Careful with Performance Max

We use brand exclusions, audience signals and a separate test budget, then compare results against Search campaigns.

06

Google Partner support

As a Google Partner we can raise support tickets for policy, billing and account issues.

Agency, freelancer or in-house Google Ads (PPC) team?

What each option really costs you in time and cover.

What you getFreelancerIn-house hireZenspire Media
Google Ads (PPC) team specialists on your accountOne personOne or two hires A team: strategist, Google Ads (PPC) team specialist, designer, analyst
Tools for Google Ads (PPC) teamYour costYour cost Included in the fee
Time to get Google Ads (PPC) team startedDays1 to 3 months to hire Within a week
Cover when someone is awayNoneLimited Always covered
Google Ads (PPC) team reportingVariesUp to you Monthly report and live dashboard
Other channels beyond Google Ads (PPC) teamUsually notNeeds more hires Same team, same plan

Benefits of hiring a Google Ads (PPC) agency

What changes for your business once the work is running.

  • Less wasted spend

    Negative keywords and weekly search-term checks stop money going on irrelevant searches.

  • Better smart bidding

    Accurate conversion data helps Google find better leads and buyers.

  • Quick visibility

    Ads can show for high-intent searches within days of launch.

  • Full access

    You own the account and can see every campaign, search term and rupee spent.

Google Ads (PPC) in your city

Pick your city to see how we run Google Ads (PPC) there and which areas we target.

FAQs

Questions about Google Ads agency

Still unsure? Call +91 70180 62319 or message us on WhatsApp.

How much should we spend on Google Ads?

It depends on your cost per click, your conversion rate and how many leads or sales you need. We estimate this using Keyword Planner data and your targets, then suggest a test budget. Many small businesses start with ad spend in the tens of thousands of rupees per month and increase it once results are proven.

Is Performance Max a good idea?

It can work well for online stores with a strong product feed and good conversion data. For lead generation it is riskier, because it can chase cheap, low-quality form fills. We use it selectively, with brand exclusions, strong audience signals and offline conversion data, and compare it against standard Search campaigns.

Why are our Google Ads leads poor quality?

Common causes are broad targeting, weak negative keywords, Performance Max or Display placements chasing cheap clicks, and bidding on form fills without checking quality. We tighten targeting, add qualifying questions on the landing page and import qualified leads back into Google Ads, so bidding learns what a good lead looks like.

How long does it take to see results?

Ads usually start showing within a day or two of approval. Smart bidding needs a few weeks of conversion data to settle, so the first month is about learning and cleaning up. Most accounts become steadily more efficient over the first two to three months as we cut wasted searches.

Does a Google Ads agency charge a percentage of ad spend?

We usually charge a fixed monthly management fee based on how complex the account is. Larger accounts sometimes have a part linked to spend. Google bills ad spend directly to your account, so you always see exactly what the clicks cost. There is no mark-up on your clicks.

Who owns the account when a Google Ads agency runs it?

You do. We either work inside your existing account or create a new one in your business name, and you give us access through our manager account. If you ever leave, the account, campaigns, audiences and conversion history stay with you. You can remove our access at any time.

Free strategy call

Talk to us about Google Ads (PPC)

Share your goals and budget. We will send a written plan with timelines, costs and the numbers we will report on.