Performance & Ads
Performance Marketing Agency for Leads and Online Sales
As a performance marketing agency, we run your Google, Meta, YouTube and Amazon ads against a target cost per lead or ROAS. Conversion tracking is fixed first so the numbers are accurate.
- Conversion tracking setup
- Channel and budget plan
- Campaign setup and management
- Ad creative testing
Office in Sector 115, Mohali · +91 70180 62319
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GooglePartner
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MetaBusiness Partner
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Amazon AdsPartner
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ShopifyPartner
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Get a free performance marketing proposal
Trusted by
Paid ads on Google, Meta and Amazon
What is performance marketing?
A performance marketing agency runs paid ads and is judged on results you can count: leads, sales, cost per acquisition and return on ad spend. Think of it as a paid ads agency with one extra job. It has to prove that each rupee earned its place. That needs accurate conversion tracking, targets based on your margins and regular changes to bids, budgets and creatives.
Zenspire Media offers performance marketing services on Google, Meta, YouTube, Amazon and LinkedIn from one team in Mohali. As a paid media agency, we run all channels as one budget and move money to whichever one brings sales at the best cost. For D2C performance marketing, we track ROAS, MER and repeat orders. For lead generation, we track cost per qualified lead and closed sales from your CRM.
Tools and platforms we use
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Amazon Ads
- Looker Studio
- Microsoft Clarity
- LinkedIn Campaign Manager
Why your business needs performance marketing
Performance marketing means paying for results you can measure, but only if the measurement is correct. Many ad accounts we audit are optimising for the wrong events, counting conversions twice or missing offline sales completely. As a performance marketing agency, our first job is to fix that. We set up GA4, the Meta Conversions API, Google enhanced conversions and CRM feedback, so the platforms learn from real leads and orders. Then we build campaigns on the channels that suit your category and budget.
Google Search, Performance Max, YouTube, Meta, Amazon Ads and, where it fits, LinkedIn are run as one budget. Money moves between channels based on overall cost per sale, margin and payback period. The platform that reports the highest number does not automatically win. Ad creatives get as much attention as bids, with new versions made and tested every month. You get weekly optimisation, a live dashboard and a monthly call that covers what happened and what we will change.
Types of performance marketing we offer
Pick one or combine them. We will tell you which ones matter most for your business.
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Google Ads
Search, Performance Max, Shopping and YouTube campaigns built around buyer intent.
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Meta ads
Facebook, Instagram and click-to-WhatsApp campaigns with new creatives tested every month.
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Amazon Ads
Sponsored Products, Brands and Display managed against your target ACoS and TACoS.
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LinkedIn ads
Lead gen forms and sponsored content for B2B buyers, targeted by job title and company.
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D2C performance marketing
Full-funnel campaigns for Shopify brands, tracked on ROAS, MER and repeat orders.
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Lead generation campaigns
Paid campaigns with landing pages, CRM routing and offline conversion imports.
What’s included in our performance marketing agency
Every plan is built around your goals. These are the parts most clients start with.
Conversion tracking setup
GA4, Conversions API, enhanced conversions, UTM tags and CRM or Shopify links so every platform learns from real results.
Channel and budget plan
Your budget split across Google, Meta, YouTube and Amazon based on margins, funnel stage and season.
Campaign setup and management
Account structure, audiences, bidding and product feeds set up and adjusted every week.
Ad creative testing
Static, video and UGC-style ads made in batches and tested to find the messages that sell.
Landing pages
Dedicated pages and A/B tests that turn more of your paid clicks into leads or orders.
Profit reporting
Cost per sale, ROAS, MER and payback tracked on a live dashboard, with a monthly review.
Want a plan for your business?
Our performance marketing process
Four steps, with a named person on our side for each one.
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Audit and tracking
We audit your accounts and fix tracking before changing any budget.
- 02
Plan and build
Targets are set, the budget is split by channel and campaigns are built with clear tests.
- 03
Weekly optimisation
Bids, audiences, ads and budgets are adjusted every week based on results.
- 04
Scale in steps
Campaigns that work get more budget in steps, while cost per sale is watched closely.
What to expect, month by month
An honest picture of how performance marketing work usually moves.
- Month 1
Tracking and setup
We audit your accounts, fix GA4 and Conversions API tracking, set targets from your margins and launch the first tests.
- Months 2-3
Testing and learning
Audiences, keywords and creatives are tested each week. Cost per result is often uneven while the platforms learn.
- Months 4-6
Steadier costs
Weak campaigns are cut, budget moves to the channels that sell, and cost per sale becomes more predictable.
- Month 6+
Scale in steps
Budgets rise in planned steps, new channels are tested and CRM data keeps improving targeting.
Performance Marketing plans
Pick a starting point. We fine-tune the scope after the audit.
Starter
Businesses testing paid ads on one or two platforms for the first time.
- Conversion tracking setup
- Campaigns on Google or Meta
- Monthly creative batch
- Weekly optimisation
- Monthly performance report
Growth
Brands that want a performance marketing company to manage several channels as one budget.
- Google, Meta and YouTube campaigns
- Conversions API and enhanced conversions
- In-house ad creatives, including regional versions
- Landing page tests
- Live dashboard and monthly review
Scale
D2C brands and lead-driven businesses spending heavily across channels.
- All channels, including Amazon and LinkedIn
- CRM and offline conversion feedback
- High-volume creative testing
- Profit and MER reporting
- Weekly calls with your account lead
We quote performance marketing after a short call and an audit. No setup fees and no long lock-in.
Why choose Zenspire for performance marketing?
What you can expect from us, in plain terms.
Tracking fixed before budget
GA4, Conversions API and enhanced conversions are set up before any campaign is scaled, so bidding learns from real sales.
One budget across channels
Google, Meta, YouTube and Amazon are managed together, so money moves to whichever channel sells at the best cost.
Targets set from your margins
We calculate your break-even ROAS or cost per sale first, then run campaigns against that number.
Creatives made in-house
Our designers and editors make new ad variations every month, including Hindi and regional versions.
No mark-up on ad spend
You pay the platforms directly. Our fee is separate and written into the agreement.
CRM data sent back to the platforms
Closed sales from Zoho, HubSpot or LeadSquared are fed back to Google and Meta to improve targeting.
Agency, freelancer or in-house performance marketing team?
What each option really costs you in time and cover.
| What you get | Freelancer | In-house hire | Zenspire Media |
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| Performance marketing team specialists on your account | One person | One or two hires | A team: strategist, performance marketing team specialist, designer, analyst |
| Tools for performance marketing team | Your cost | Your cost | Included in the fee |
| Time to get performance marketing team started | Days | 1 to 3 months to hire | Within a week |
| Cover when someone is away | None | Limited | Always covered |
| Performance marketing team reporting | Varies | Up to you | Monthly report and live dashboard |
| Other channels beyond performance marketing team | Usually not | Needs more hires | Same team, same plan |
Benefits of hiring a performance marketing agency
What changes for your business once the work is running.
Spend judged on profit
Decisions are made on margin and payback. Likes and impressions do not count as results.
Data you can trust
Clean tracking stops platforms chasing junk leads or double-counted sales.
Faster creative learning
Planned tests show which messages actually make people buy.
Controlled growth
Budgets rise in steps so your cost per sale does not suddenly jump.
Performance Marketing for your industry
Every sector buys differently, so the performance marketing plan changes with it.
- Real Estate Performance Marketing
- Education & Coaching Performance Marketing
- Healthcare & Clinics Performance Marketing
- Hotels & Hospitality Performance Marketing
- Restaurants & Cafés Performance Marketing
- E-commerce & D2C Performance Marketing
- SaaS & Technology Performance Marketing
- Finance & Insurance Performance Marketing
- Manufacturing & B2B Performance Marketing
- Automobile Dealers Performance Marketing
- Fashion & Beauty Performance Marketing
- Fitness & Wellness Performance Marketing
- Law Firms & Legal Performance Marketing
- Travel & Tourism Performance Marketing
- Interior Design & Architecture Performance Marketing
- Jewellery Performance Marketing
Performance Marketing in your city
Pick your city to see how we run performance marketing there and which areas we target.
- Performance Marketing in DelhiDelhi NCR Metro
- Performance Marketing in GurugramHaryana Metro
- Performance Marketing in NoidaUttar Pradesh Metro
- Performance Marketing in ChandigarhChandigarh
- Performance Marketing in MohaliPunjab HQ
- Performance Marketing in PanchkulaHaryana
- Performance Marketing in ZirakpurPunjab
- Performance Marketing in LudhianaPunjab
- Performance Marketing in AmritsarPunjab
- Performance Marketing in JalandharPunjab
- Performance Marketing in PatialaPunjab
- Performance Marketing in ShimlaHimachal Pradesh
- Performance Marketing in DehradunUttarakhand
- Performance Marketing in JammuJammu & Kashmir
- Performance Marketing in JaipurRajasthan
- Performance Marketing in LucknowUttar Pradesh
- Performance Marketing in KanpurUttar Pradesh
- Performance Marketing in FaridabadHaryana
- Performance Marketing in GhaziabadUttar Pradesh
- Performance Marketing in BengaluruKarnataka Metro
- Performance Marketing in HyderabadTelangana Metro
- Performance Marketing in ChennaiTamil Nadu Metro
- Performance Marketing in KochiKerala
- Performance Marketing in ThiruvananthapuramKerala
- Performance Marketing in CoimbatoreTamil Nadu
- Performance Marketing in MysuruKarnataka
- Performance Marketing in VisakhapatnamAndhra Pradesh
Services that work well with performance marketing
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Google Ads (PPC)
Turn high-intent searches into calls and forms.
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Facebook & Instagram Ads
Put your offer in front of the right people as they scroll.
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Conversion Rate Optimization
Our conversion rate optimization services study how visitors use your website, fix the points where they leave and test the changes, so more of your existing traffic turns into leads and orders.
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Amazon Marketing
As an Amazon marketing agency, we manage your Amazon Ads, rewrite your listings, design A+ content and watch account health, so your products sell more on Amazon.in at a cost you can afford.
FAQs
Questions about performance marketing agency
Still unsure? Call +91 70180 62319 or message us on WhatsApp.
What is the difference between performance marketing and digital marketing?
Digital marketing covers every online channel, including SEO and organic social media. Performance marketing is the paid part, where you buy ads and judge them on leads, sales, cost per acquisition and ROAS. Most growing businesses need both, and we often run them together for the same client.
What budget do we need to start with a performance marketing agency?
It depends on your category, average order value and how quickly you need data. Many small businesses start with ad budgets in the tens of thousands of rupees per month, paid directly to the platforms, plus our management fee. We suggest a test budget after looking at your margins and targets.
How does a performance marketing agency charge?
Usually a fixed monthly fee based on the number of channels and the work involved. Larger accounts sometimes have a part linked to ad spend. We never add a margin to your ad spend. You pay Google, Meta and Amazon directly from your own accounts, so every cost is visible.
What ROAS should we expect?
It varies a lot by category, price, margin and how well known your brand is, so any number given before an audit is a guess. We work out your break-even ROAS or target cost per sale from your margins. Then we run campaigns against that target and report honestly on how close we are.
How do you track offline and WhatsApp conversions?
We pass click IDs and lead IDs into your CRM. Qualified leads and closed sales are then sent back to Google and Meta through offline conversion imports or the Conversions API. WhatsApp chats are tracked through click-to-WhatsApp ads and tagged conversations, so the platforms learn which people actually bought.
Do you make the ad creatives too?
Yes. Our in-house team makes static, carousel and short video ads, including UGC-style and regional-language versions. AI tools help us produce variations quickly, and our designers and copywriters check that each ad is on-brand and follows platform rules. Creative results are reviewed alongside media results every month.
Free strategy call
Talk to us about performance marketing
Share your goals and budget. We will send a written plan with timelines, costs and the numbers we will report on.